About the app and it's problem
01
What is TATA CliQ Luxury?
TATA CliQ Luxury is a premium e commerce platform with a curated selection of luxury fashion, accessories and lifestyle products from various premium and designer brands such as Boss, Rado, Montblanc, Tissot, Giorgia Armani and so on.
What is the problem?
Why did I want to redesign this app?
Their product catalogue is amazing! But, it is always expected from a premium platform to provide their customers with a premium experience. I felt this app lacked this premium experience.
Find it premium
Don't find it premium
Am I the only person who has this opinion?
Do other people agree with me?
02
To answer this I interviewed 11 people who have used TATA CliQ Luxury and similar apps.
Majority did not find TATA CliQ’s Luxury app to be luxurious.
They all find it very user friendly and did not find it difficult to navigate through the app.
At first they were slightly hesitant to make a purchase from TATA Cliq but they loved the packaging and the after sales experience. This made them go back to TATA Cliq Luxury again.
Now we know that majority of the crowd also agree with our hypothesis.
Color & Typography
03
Screens
04
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